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We don’t do endless 'drops' or seasonal collections. We add consciously crafted, more sustainable, un-trend pieces when they’re ready and tirelessly tested on the roads we run.

We believe that every brand has a responsibility to do better. Act better. Solve better. Produce better. If a brand is going to be responsible for putting more 'stuff' out into the world then doing it in a way that's better for the planet and not just profit is essential to the process.

IF YOU CAN'T MAKE IT MORE SUSTAINABLY, DON'T MAKE IT AT ALL.

AND IF YOU DO MAKE IT, MAKE IT A PERFORMANCE-DRIVEN INNOVATION

THAT INSPIRES YOU TO GET OUT AND RUN. 

This is EVERYTHING that we are about from day zero.